A pop-up shop is essentially a short-term retail location where brands and businesses sell a (sometimes exclusive) run of products typically for as long as a week or as short as a day. In recent years, major fashion brands, artists, and others have used pop-up shops to drive attention and sales for their brand with great success.
With that in mind, if you’re a smaller clothing brand or are just starting your line, are there benefits to launching your own pop-up shop? The answer: absolutely. Here are a few reasons why emerging and established clothing brands alike should consider it.
Reach New Customers
Pop-up shops are a fantastic tool for generating buzz and getting people talking about your brand. There are tons of websites and blogs online dedicated to finding pop-ups in major cities, and if you market your pop-up well, you can get the attention of bloggers, journalists, and spark a social media wildfire. This can’t happen on its own, so make sure you’re working with the best full-service clothing manufacturers that will help create digital assets for your brand and provide you with advice for marketing your brand and pop-up shop.
Create Excitement Around Your Brand
People love flash sales and limited-time offers. It creates a “fear of missing out” type of urgency, and when the rules of supply and demand come into play, consumers will take action. As it’s only open for a short while, a pop-up shop can drive excitement toward your brand as it creates a short shopping event—driving customers to make a purchase before the shop closes. With the right marketing behind the pop-up to raise awareness beforehand, you could potentially see a line around the block of eager fashion fans ready to buy up everything you have in stock.
Limited Financial Risk
A part of the appeal of opening a pop-up shop is the limited financial risk. Because it’s temporary, you can avoid paying for a long-term lease in an expensive area and can instead rent a space for a day to a week in well-known shopping districts with tons of foot traffic. Additionally, if you aren’t quite ready to invest in a large order of merchandise, you can test the market by working with US clothing manufacturers to produce a smaller order of your merch to test the demand. If it’s a success, you can scale your line.
If you find that consumers aren’t responding well, then you can go back to the drawing board or modify your product with money still in your pockets for the next test. Ensure you’re working with a full-service apparel manufacturer and fashion consultancy so they can offer support for your brand every step of the way. Having design, manufacturing, and marketing handled by one experienced full package manufacturer will also save time if you ever need to reassess your product.
Create a One-Two Online-Retail Punch
Many clothing consumers like to try on the product prior to purchase or before ordering it online. People often want to touch the material and experience the product firsthand to make sure that it meets their standards and fits well. Even so, selling online offers convenience for the retailer and consumer.So to compete, consider opening a pop-up shop as well as selling items online. This lets you to sell your products on the web to a wide market while also allowing you to engage with customers offline for the perfect one-two punch. Even if potential customers don’t make a purchase at the pop-up shop, with a memorable experience and quality products, you can point them to your online shop where they can make a purchase later down the road.
About Indie Source
Indie Source is one of the top full-service clothing manufacturers in the USA as well as a fashion consultancy for new and established brands. Whether you have experience in the fashion world or have an idea to create your own label but are unsure how to start, they’re here to help. Indie Source has a dedicated team to help you develop your brand, manufacturing partners to produce high-quality products, and a marketing team that will help you create a strategy to promote your new line. Based in the Los Angeles fashion district, you can trust their experience and in-house team to bring your vision to life.